Sunday, April 12, 2020

Create your Brand - what's YOUR tag line?




Identity - we all have one - who are you?

We present faces to the world that match our roles: mother, friend, sister, boss. But in truth, who are we? Behind all your faces, who are you? What do you care about? What do you want? What cheers you, what causes you harm, or drives you?

What tag line sums up who you are?

I've thought about those questions. I've searched for answers, direction, and inner peace. In the distant past, I thought I was the only one searching for these answers. Turns out I do not have a monopoly on the questions. Everyone I've met has asked these or similar questions more than once in their lives.

We start as babies with a clean slate. People we meet, the circumstances of our lives, and all the actions we take, inscribe indelibly on the slate that represents who we are. But do we let the writing of others define us? Or do we search out our own identity? Can we learn from our histories?

 Each of us is unique and our answers will be ours alone.

 I don't pretend to have answers for you. I have found a few for me. However, those answers shift with my mood, my circumstances, and my heart. I continue to redefine. At seventy years old, I know certain truths about myself and have tag lines to match.

In stories, I like a puzzle, struggling characters, and hopeful endings. In my writing, I strive to offer those ingredients to my readers.


For stories, my tag line is:


 Stories that set things right.... characters that find their way.

Here’s a life tag line my mother taught by example.


 Leave everyone and everything better than you find them.

  • When we ate at a campground on a road trip, she picked up trash left by others.
  • When we used a public washroom, she wiped down the sink she used and the others as well.
  • She picked up children who had fallen, held doors for seniors, and smiled at people she passed.



Small actions, that left things better than she found them. They may seem trivial, but like sands make a beach, small actions make a good life. Her life might have also had this tagline.

When you fall, get up and try again, and never turn down a good laugh.


For me, this line helps me stay focused and to make daily decisions.


Do you have a tag line for your books?
Do you have one for your personal life story?
  • Is your purpose to help? Teach? Create? Fix? Build?
  • Which of your actions leave you smiling and joy-filled?
  • What is your daily intent? Can you sum it up in one line?

 Using a tag line focuses your intent and purpose for your life (and your books).